Interview: Current Research Methods for Measuring Experience
From a marketing discipline standpoint, we ask: Did they see it or not? Did they process it or not? There’s another question: How meaningful was that, how involving, how deeply moving was that...
View ArticleA Long Look at Eye Tracking
Despite a long and successful history, the design team at Sensis decided their Yellow Pages directory was ready not just for a new look, but for hundreds of them. They used hardware designed to track a...
View ArticleIs Your Tech Helping or Hurting Your Customer’s Buying Experience?
In a complex purchase decision process for highly engineered products or services, your prospect’s journey from awareness to purchase may not occur with uniform speed. We often assume that this path is...
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